Producer of Brazilian Blowout Settled for $4.5 M Class-action Lawsuit
After hearing a lot of alarming complaints from stylists and people who have used Brazilian Blowout, the makers of this hair styling agent has finally agreed to settle the class-action lawsuit. Included in the agreement is the payment of $35 to every person who received the treatment and had complained. Each can be compensated up to three times of treatment. This also affects salon stylists which will receive $75 compensation for every bottle of Brazilian Blowout that they bought.
Earlier this year GIB the same company who markets Brazilian Blowout also agreed to pay $600,000 fines to California attorney general. The fine was imposed on mislabeling two of their products to be formaldehyde free. The substance has been labeled by federal government to be carcinogenic. Chief executive of Brazilian Blowout welcomed the settlement as an acquittal; it means that they can sell their products without reformulating it. Overall the said settlement will sum up to $4.5 million which will be covered by the company’s insurance. This amount is desirable compared to re-branding and reformulating it.
It would have been bad for the company if they have contested the class-action lawsuit. It could end up very bad, but it’s a good thing for them to okay with such an agreement. They just need to admit that they are wrong and needed pay some sort of fines. From now on they will be able to sell their products without restriction. But including in the agreement is that they will provide ads which will warn users regarding the formaldehyde contents of the products and the health risks when exposed to it. They will also provide extensive instruction on how to safely use the product. So long as it’s used on a well ventilated area, it should not harm anyone exposed to it.
Still there are groups who are not happy with the settlement. They believe that this is a slap on the people’s faces. Each treatment of Brazilian Blowout will regularly cost $300 and it promises a smooth and shinny hair after treating frizzy hairs. But is the $35 compensation really justifiable? Has the government gone soft on regulations on cosmetic products? These are the questions that activists and lobbyists like Campaign for Safe Cosmetics have in mind that searches for an answer. So long as these people does not give up the controversy will be present.
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